Nexus 2020… and Beyond!

Behind the scenes, we’re preparing a new look for our client materials, website (launching soon), our publications – and you’ll notice that this edition of our Nexus Notes print publication is showcasing our new branding!

A year ago, we set out to update our brand to better reflect our current and future profile, while staying true to our founding principles of personalized client service, long-term results and trust, delivered in a thoughtful and straightforward way. We believe our new brand fuses our values with a modern aesthetic.

Our new logo is not a big departure from the look clients have been accustomed to for 24 years, and this reflects the importance of remaining steady, dependable and true to our values and clients. The modernized Nexus logo is intended to convey that we are open, consistent and collaborative, and work in unison with our clients to help them reach their financial goals, just as we have from the outset in 1988.

This edition of Nexus Notes signals an evolution of our quarterly printed publication, not just in the visual look, but also in content. Since the first issue in 1996, Nexus Notes has been where we have shared the firm’s news and our views on investing and planning, as well as a topical editorial cartoon! Our blog started out small, but has grown so that there is now a greater overlap with Nexus Notes articles. We take great care in producing thoughtful, quality and relevant content for our clients. We will continue to use Nexus Notes to showcase these online pieces in a quarterly newsletter format.

While the core of our newsletter will continue to be centered on investing, informative updates on financial planning strategies (including estate and tax planning), and Nexus’s internal happenings (“Inside Nexus”), you will see more of our materials morph into our new branded look. The online Nexus Notes will soon match the printed version as we undertake a refresh on our website. You will also see the evolution of our branding at our events, in the reporting materials you receive, and many other places. We’re excited about this fresh, new look, and welcome your feedback.